Monthly Archives: April 2016

What Would You Spend A Lottery Win On?

There’s a wide variety of competitions out there on the web, but one we’ve not really focused on before is Lotto, often referred to by its old name of the National Lottery. It’s almost become a part of normal life now, with the draws not always even making it onto live TV.

If you compare that to the years following the launch of the weekly draw back in 1994, it’s barely recognisable. The first few months of draws were riding on a huge wave of publicity, with people believing it really could be them that became a millionaire next. Back then, it was a simple weekly draw, costing a pound per line and odds of winning were around the 1 in 14 million mark. If that wasn’t enough of a long shot, entering now costs twice as much, and the chance of winning the jackpot is less than a third, just outside 1 in 45 million.

That’s all the boring side for most people though, where the National Lottery, run by Camelot, really succeeds is by selling a dream. The majority of players come from low income areas, which stands to reason, as you’re much more likely to buy into the idea of easy money if you aren’t particularly wealthy. For these households, often near the so called poverty line, the lottery provides hope that one day they’ll climb out of their situation, even if those odds make it a tiny chance.

Speaking to anyone who regularly plays Lotto, the conversation will soon turn to the plans they have for spending that jackpot, when they win. It can sounds as if it’s a given, with the players appearing to be convinced that it’s just a matter of waiting their turn.

Common dreams include holidays with beaches in the sun and fast cars, but some players are more grounded, with sensible plans worked out such as paying off the mortgage, home improvements to make their family safer or just to invest for a rainy day. The spectrum is striking, and statistically, the players who are planning to save any wins are much more likely to escape from Britain’s council estates than those who plan to spend, spend, spend. It’s an interesting observation, as it clearly demonstrates that those individuals have the ability to shape their own financial future, so perhaps that skill would be all the more powerful by not ‘investing’ in their lottery lines in the first place!

So, what have lottery winners in the past done with their winnings? That too is very varied, ranging from those who luck once favoured ultimately ending bankrupt, while others managed to harness their new found wealth, using it to fund new business ventures, and becoming yet more wealthy.

The lottery has been a unique competition in British history, with specific authorisation from government to even exist. While there are other charitable equivalents, none have the same magnitude, and none have come close to enjoying the same level of success. It’s contributed significantly to the perception of what a million means, and is probably directly responsible for people considering that a million pounds is a normal number, where in reality those people probably have no clue just how big the number is in practical terms.

It seems, therefore, appropriate to finish as we started, echoing the fact that Lotto really sells a dream, and for as long as people believe in that dream, to borrow the slogan from the early advertising campaign, it really could be you.

Get Out Onto The Beaches With This Metal Detectorist’s Comp!

If you love the outdoors, we’ve got just the competition for you! It’s said that wherever you are in the country, you’re never more than about 35 miles from the sea. We’ve no idea exactly how true that is, but it’s frequently thrown about as fact. Let’s hope it’s true, because we’ve got a great opportunity for you to get out on the beach and enter a brilliant competition at the same time!

The Metal Detectorist’s Association Of The Midlands is running a promotion to encourage more people to get involved with the exciting hobby, where people look for valuable metals and historical artefacts on the nation’s beaches. From time to time you’ll read about people hitting gold (not literally!) by finding a valuable item while they’re our and about with their metal detector wandering around.

Once seen as a pastime for geeks in headphones, it’s not gaining momentum in the mainstream, particularly for those who want to get a little fitter and make a few new friends. Even if you know nothing about the sport (yes, it’s considered a sport for many!), it’s easy to get started. You can learn the basics about the metal detectors on the web, with amazing sites like providing a huge amount of information about how they work and what to buy. You don’t need to invest straight away, as there are plenty of people joining in with this initiative to get you started, and many of them have multiple detectors on hand for you to use on the open day.

You don’t need to do much other than turn up either, just look for your nearest event at the national website for metal detecting and join in the competition!